overview

Softwear: Adobe Illustrator, Adobe Photoshop

Timeline: 2 weeks

Skills: Typography, Layout, A/B Testing, Graphic Design

This was the final project at Capcom, and boy was it a big one. For this project, we had a big promotion for Streetfight V and the upgrade kit Champions edition. This project was also going to be localized across regions. We also wanted to do some AB testing to test visuals and messaging. This AB testing was not localized but still had many images that need to be delivered. Finally, this project was done in just two weeks, including approvals—total count of Over 175 images.

AB Test

AB test version 1 focusing on Chun-Li

Buy Now For Street Fighter V

Play Now for Street Fighter V Champion Edition

AB test version 2 focusing on Ryu

Buy Now For Street Fighter V

Play Now for Street Fighter V Champion Edition

CRM and Store Page Graphics

Translations for the Free trial and the sale for Street Fighter V and Champion Edition

The three images announcing the Start of Free Trial

Showing off a collection of the translation and how it changed the graphics

The three image advertising the sale

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