overview
Softwear: Adobe Photoshop, Illustrator, InDesign
Timeline: 1 Months
Skills: Layout, Graphic Design, Style Guide, Systems
This project was in collaboration with an agency. For this engagement, I art directed and guided their junior designer, who was assigned to this project. This was a great way to help maximize my time and energy: letting them start the project, art direct, and when the project was getting near completion, picking it up and finishing the project. I additionally added new pages and content to the style guide to help with the needs of the company.
Cover page
Collection of pages
Background about the brand and guidelines
Letter from the CEO to drive the message about the brands importance
Primary logo
Secondary logo
Brand colors
Color combinations for high contrast and readability
Brand typography
Basic example break down
Example of a chapter page
Small example page brand elements
These are a few highlights pulled from a larger brand book with over 50 pages of content. It also included information about the voice of the brand, the tone for writers, and helped front line staff stay informed on how to talk to members. Other pages included examples of campaigns, including messaging patterns.